The Sales and Marketing Director

How can a security system help me the Sales and Marketing director?

Well, since CCTV technology went DIGITAL , camera systems can now be viewed from your desk top computer via your internal network or even remotely via the internet.

For example, one of our large retail customers utilise the their CCTV system to monitor the shop floor not for security purposes but to observe, foot traffic, customer buying trends, i.e how many people come into the store, and do they actually buy ? What marketing initiative caught their attention? Amalgamating this visual data with information of which products are actually being sold can provide valuable sales analysis.

All this can provide an invaluable insight into consumer preferences for both manufacturers and retailers.

Now that we are in the age of voice over internet, its now possible to utilse CCTV footage as a source of customer service training and perhaps even as a supplement to the common practice of mystery shopping.

Obviously, Data is only useful if there are no holes in the information and therefore it becomes even more paramount that your CCTV system has the ability of not only recording “ real time “ images but being capable of transmitting these images without degradation, so that your sales/ marketing team can analyse the information real time on a day to day basis. This become's particularly important when you have multiple locations where through this technology you can be in more than one place at a time i.e you could compare how Bristol’s store is performing compared with Manchester and London.

Often all this is possible by simply adding more sophisticated control equipment to your existing camera infrastructure. Talk to Innovative Networked Site Security today, to find out how we can help you .

"Every week, I discover a new use for our security system other than its obvious role. It is helping to gather and process market research data allowing us to monitor customer reactions to our various marketing campaigns to analyse the traffic flow through the stores and thus fine tune my departments marketing activities. Innovative Networked Site Security though their “ value added approach” deserve a lot of credit for their effort to understand our business and design a system that gave added benefits way and beyond the normal expected security remit.”

Brand Manager – Global retailer.

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